Earlier this year, the U.S. Court of Appeals for the District of Columbia Circuit vacated a controversial SEC rule which exempted fee-based brokerage programs from the Investment Advisers Act of 1940.
The "Merrill Rule" or exemption, allowed broker-dealers especially brokerage firms and wirehouses to offer their clients fee-based brokerage accounts without first registering those accounts with the SEC under the Investment Advisor Act of 1940.Investment advisors offer similar fee-based accounts—termed ‘advisory accounts—and are held to the fiduciary standards stipulated in the 1940 legislation. Brokerages are governed by an earlier Act that ensures that what they recommend is suitable for the client and does not require them to act in the client's best interest.
The real problem is a need to completely separate "brokerage" from "advice".
Brokerage is a sales function and not an advisory function. And I don't mean simply execution of buy and sell transactions for securities. The primary function of a broker is to sell products and services that are created or managed by the investment banking and execution services side of the brokerage.
Earlier that meant encouraging lots of stock transactions and peddling offerings of stocks and bonds. In the bad old days it meant peddling mutual funds that offered the firm a kickback of some form. These days, it means offering the service of managing your money for an annual percentage fee. But in all cases, the brokerage firm is still in the business of selling products and services that the investment banking and execution services portions of the business profit from. Selling advice may sound like a service, but at a brokerage firm it is really more of a collateral activity to induce demand for the actual products and services that benefit the investment banking and execution services sides of the brokerage firm.
That is the key difference of an independent advisor : they don't have investment banking and execution services interests to peddle.
Another related issue is that brokerages are earning increasing profits from their in-house proprietary trading desks. In other words, the firm is trading for its own account. Your assets are on the books as belonging to you, but once you hand them over to the brokerage firm to manage, they can utilize them to fuel the in-house trading operation. For example, your stock can be borrowed to permit a short sale.